Nicole Kelner

Nicole Kelner

Available · Product Manager · 2 iOS apps shipped · Asbury Park, NJ · remote

Indie developer who has built 2 apps and instrumented them end-to-end in Mixpanel, running onboarding conversion experiments to find the flow that turns installs into paying users. Before that, nine years of product work as a cofounder, COO, and chief of staff, scaling new and existing products, including a K-12 education company I helped grow from one location to five nationwide, 1,000 students, and $1M in revenue before it was acquired.

Things I took from zero to one

From communicating the complex topics within the IRA to building apps, I am passionate about creating products that provide people with real value in their daily lives.

The IRA guide250K
Every home electrification incentive, drawn onto the part of the house it pays for. Case 01
Free Time★ 4.8
iOS, live on the App Store. Instrumented end to end, then iterated on what the data said. Case 02
Unplug OSBeta
iOS, launching 2026. Device access gated on charging state, specified across 24 screens. Case 03
Work in Climate25K views
Open-source database. Contributors and audience are the same people. Case 04
The Coding Space$1M
K-12 company plus an open-source IDE. 1 location to 5, then acquired. The one I built with a team. Case 05
Experience

Past Work

  1. Founder and Product OwnerFree Time · Unplug OS
  2. Cofounder and COOThe Coding Space, then Head of Marketing
  3. Head of OperationsDashboard.Earth, a consumer climate app
  4. Founder and Product LeadSo You Want to Work in Climate
  5. CEO and FounderSmartPurse, acquired by Betabrand
By the numbers

Key metrics

  1. 250,000 impressionsMy illustrated guide to the Inflation Reduction Act, adopted by local governments as their explainer for residents.
  2. 61.6% trial to paidFree Time, all-time across 426 days tracked. Download to paid runs 6.8%, and 9.6% over the last 90 days.
  3. $1.6M budgetDashboard.Earth, where I was Head of Operations. Rockefeller Foundation funded, delivered on milestones.
  4. $1M in revenueThe Coding Space, the K-12 company I cofounded. One location to five, 1,000 students, then acquired.
  5. 55,000 followersArts and Climate Change, my studio. Grown from zero, reaching more than 3 million people.
Tools I work in

Most minutes logged

  1. MixpanelInstrumented both apps end to end
  2. RevenueCatSubscription state, joined to activation in one dashboard
  3. Notion and TrelloBacklogs and delivery, from a 10-person cross-functional team to solo release management
  4. App Store ConnectLaunch, release management, per-channel acquisition
  5. Figma, Xcode & Claude CodeSpecs, and where the two apps actually got built
Specialties

What I do most

  1. Hypothesis-driven deliveryState the bet, ship the smallest thing that tests it, read the result
  2. End-to-end product instrumentationFeature-level behavior analysis, funnel and retention analytics
  3. 0 to 1 iOS product ownershipApp Store launch and release management, beta programs
  4. Making technical systems legibleDistilling home electrification policy into a single visual, fact-checked with Rewiring America
  5. Prioritization and sequencingBacklogs, roadmapping, OKRs, specs and acceptance criteria

What brings me here

I’ve spent the past four years as a VPP cheerleader, DER enthusiast, and microgrid nerd. It would be amazing to contribute to your mission and help harness millions of distributed energy resources and build a cleaner, more reliable power system. I would love the opportunity to build alongside your team at EnergyHub.

Lead and extend the core platform for managing distributed energy resources
My illustrated guide to the Inflation Reduction Act is a drawing of exactly that fleet: rooftop solar, battery storage, an EV on a charger, heat pumps, a smart panel. 250,000 impressions, and local governments adopted it as their explainer for residents. Case 01 →
Define, prioritize and iterate on features through hypotheses and validation of those hypotheses
I instrumented Free Time before changing any of it, then ran conversion experiments against a stated hypothesis. Trial to paid runs 61.6% all-time across 426 days tracked, download to paid 6.8%. Case 02 →
Break down complex problems into incremental product solutions
Unplug OS asks a user to give up their smartphone unless it is plugged in. I specified that onboarding as a 24-screen, three-act flow and iterated it to v12 as a tappable prototype before writing production code. Case 03 →
Uncover insights from analytics, user research and cross-functional input
I built one dashboard joining Mixpanel activation, RevenueCat subscription state and App Store Connect acquisition, because no single tool could answer whether a cohort converted. Case 02 →
Align and influence cross-functional teams and diverse stakeholders
At Dashboard.Earth, a consumer climate app, I developed the OKRs and built the process that let product, design, operations and leadership talk to each other, managing a cross-functional team of 10 on a $1.6M Rockefeller Foundation budget.
Passion for sustainability, renewable energy and driving positive environmental impact
I have built an audience of 55,000 around climate work and reached more than 3 million people with it, worked directly with scientists and policy experts at DOE, RMI, Harvard and MIT, and run an open-source database that helps people find climate jobs. Case 04 →