Nicole Kelner
Product Manager
Indie developer who has built 2 apps and instrumented them end-to-end in Mixpanel, running onboarding conversion experiments to find the flow that turns installs into paying users. Before that, nine years of product work as a cofounder, COO, and chief of staff, scaling new and existing products, including a K-12 education company I helped grow from one location to five nationwide, 1,000 students, and $1M in revenue before it was acquired.
9 yearsin product
2iOS apps shipped solo
2companies acquired
55Kaudience built from zero
Zero to One
From communicating the complex topics within the IRA to building apps, I am passionate about creating products that provide people with real value in their daily lives. I specialize in taking products from zero to one, working in ambiguous environments and bringing structure.
Case 01
The IRA guide
Every home electrification incentive, drawn onto the part of the house it pays for. 250,000 impressions, adopted by local governments.
Case 02
Free Time
iOS, live on the App Store at 4.8 stars. Instrumented end to end, then iterated on what the data said.
Case 03
Unplug OS
iOS, in beta and launching 2026. Device access gated on charging state, specified across 24 screens.
Case 04
So You Want to Work in Climate
Open-source database, 25,000 views in its first six months. Contributors and audience are the same people.
Case 05
The Coding Space
K-12 company plus an open-source IDE. One location to five and $1M in revenue, then acquired. The one I built with a team.
Past Work
- Founder and Product OwnerFree Time · Unplug OS
- Cofounder and COOThe Coding Space, then Head of Marketing
- Head of OperationsDashboard.Earth, a consumer climate app
- Founder and Product LeadSo You Want to Work in Climate
- CEO and FounderSmartPurse, acquired by Betabrand
Key metrics
- 250,000 impressionsMy illustrated guide to the Inflation Reduction Act, adopted by local governments as their explainer for residents.
- 61.6% trial to paidFree Time, all-time across 426 days tracked. Download to paid runs 6.8%, and 9.6% over the last 90 days.
- $1.6M budgetDashboard.Earth, where I was Head of Operations. Rockefeller Foundation funded, delivered on milestones.
- $1M in revenueThe Coding Space, the K-12 company I cofounded. One location to five, 1,000 students, then acquired.
- 55,000 followersArts and Climate Change, my studio. Grown from zero, reaching more than 3 million people.
Most minutes logged
- MixpanelInstrumented both apps end to end
- RevenueCatSubscription state, joined to activation in one dashboard
- Notion and TrelloBacklogs and delivery, from a 10-person cross-functional team to solo release management
- App Store ConnectLaunch, release management, per-channel acquisition
- Figma, Xcode & Claude CodeSpecs, and where the two apps actually got built
What I do most
- Hypothesis-driven deliveryState the bet, ship the smallest thing that tests it, read the result
- End-to-end product instrumentationFeature-level behavior analysis, funnel and retention analytics
- 0 to 1 iOS product ownershipApp Store launch and release management, beta programs
- Making technical systems legibleDistilling home electrification policy into a single visual, fact-checked with Rewiring America
- Prioritization and sequencingBacklogs, roadmapping, OKRs, specs and acceptance criteria